Which of the following statements is true?
A) The marketing mix is a framework for the tactical management of the customer relationship including product, place, price, promotion (4Ps) .
B) The marketing mix is a framework for managing the marketing activities of a company in order to achieve greater sales. It includes product, place, price, promotion (4Ps) .
C) The marketing mix is a marketing manager's toolkit helping them to attract new customers. It includes product, place, price, promotion (4Ps) .
D) The marketing mix is a marketing manager's toolkit helping them to retain customers. It includes product, place, price, promotion (4Ps) .
Correct Answer:
Verified
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A)The
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A)The
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