One of the criticisms frequently leveled at the marketing profession is that it does not do a good job of demonstrating how its efforts _______ the organization.

Question

Quizplus · Accepted Answer

The question is asking about how the marketing profession's efforts affect the organization, and "benefit" is the option that best matches this meaning. The other options - cost, control, and evaluate - do not fully capture the impact of marketing efforts on the organization.

One of the Criticisms Frequently Leveled at the Marketing Profession