According the research, smokers find it difficult to give up smoking because
A)of the reinforcement enhancing effect that nicotine has on cues, such as talking or socializing.
B)the extreme withdrawal symptoms that occur when one quits smoking.
C)the mild depressant effects that nicotine has on the brain and how it lowers anxiety.
D)nicotine is more reinforcing to the pleasure centers of the brain than any other drug.

Question

Quizplus · Accepted Answer

According to research, smokers find it difficult to give up smoking because of the reinforcement enhancing effect that nicotine has on cues, such as talking or socializing. Nicotine enhances the pleasure and reward value of these cues, making it harder for smokers to quit. This is why smokers often report craving cigarettes in certain situations, such as after a meal or while socializing with friends who smoke.

According the Research, Smokers Find It Difficult to Give Up