Which of the following pieces of information is used in market-product focus and goal setting, the second step of the planning phase of the strategic marketing process?
A)market-product grids with targets
B)marketing return on investment
C)revenues associated with each point of market share
D)trends for industry and competitors
E)possible cannibalization effects on other products in the line

Question

Quizplus · Accepted Answer

Market-product grids with targets are used to identify specific market segments and product opportunities for the company to focus on. This information is crucial for determining the company's market-product focus and setting goals for the next steps of the planning phase. The other options listed may be considered during the planning phase, but they are not directly related to market-product focus and goal setting.

Which of the Following Pieces of Information Is Used in Market-Product