Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?
A)marketing return on investment
B)perceptual maps and positioning statements
C)revenues associated with each point of market share
D)possible cannibalization effects on other products in the line
E)trends for industry and competitors

Question

Quizplus · Accepted Answer

Market-product focus and goal setting may require: (1)market potential studies,(2)market-product grids with target segments and product groupings,and (3)perceptual maps and positioning statements.

Which of the Following Pieces of Information Is Used in Market-Product