The information needed in a situation (SWOT)analysis or Step 1 of the planning phase includes
A)project future sales,expenses,and profits.
B)segmentation methods
C)positioning studies
D)market-product grids with target segments and product groupings
E)marketing mix actions

Question

Quizplus · Accepted Answer

The information needed in a situation (SWOT)analysis or Step 1 of the planning phase includes: (1)trends for industry and competitors and (2)project future sales,expenses,and profits.

The Information Needed in a Situation (SWOT)analysis or Step 1