Which of the following pieces of information is used in a SWOT analysis,the first step of the planning phase of the strategic marketing process?
A) marketing return on investment
B) market share for the product
C) trends for industry and competitors
D) revenues associated with each point of market share
E) possible cannibalization effects on other products in the line
Correct Answer:
Verified
Q22: The actions taken during the implementation phase
Q25: Share points are
A) the ratio of sales
Q26: New Balance has no celebrity endorsers and
Q28: The information needed for the marketing program,
Q30: The information needed in market product focus
Q32: The information needed in a situation (SWOT)analysis
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