Figure 22-1

-According to Figure 22-1 above,an additional annual marketing effort of $1 million is best spent after having already spent how much in marketing effort to date?
A)$1 million
B)$2 million
C)$3 million
D)$5 million
E)$6 million

Question

Figure 22-1
 
-According to Figure 22-1 above,an additional annual marketing effort of $1 million is best spent after having already spent how much in marketing effort to date?
A)$1 million 
B)$2 million 
C)$3 million 
D)$5 million 
E)$6 million

Quizplus · Accepted Answer

Figure 22-1 shows that an additional $1 million of marketing effort,from $3 million to $4 million,results in far greater increases of sales revenue ($20 million)in the midrange of the curve than at either end.An increase from $2 million to $3 million in spending yields only an increase of $10 million in sales;and an increase from $6 million to $7 million in spending leads to only a $3 million increase in sales.

Figure 22-1 -According to Figure 22-1 Above,an Additional Annual Marketing Effort of Annual