When using share points to make marketing resource allocation decisions,marketing managers must estimate which of the following?
A)total production costs
B)number of market segments
C)stage of the product in its product life cycle
D)the total financial resources available for a sustained marketing effort
E)the revenues associated with each point of market share

Question

Quizplus · Accepted Answer

To make resource allocation decisions,marketing managers must estimate: (1)the market share for the product,(2)the revenues associated with each point of market share,(3)the contribution to overhead and profit (or gross margin)of each share point,and (4)possible cannibalization effects on other products in the line.

When Using Share Points to Make Marketing Resource Allocation Decisions,marketing