A survey of 800 executives led several researchers to suggest that "a company undertaking a major strategic initiative to enhance its innovation and product-development capabilities" should use two kinds of metrics: These consist of ________ metrics.
A)internal and external
B)corporate and stakeholder
C)output and input
D)sociocultural and competitive
E)economic and technological

Question

Quizplus · Accepted Answer

A survey of 800 executives led several researchers to suggest that "a company undertaking a major strategic initiative to enhance its innovation and product-development capabilities" should use two kinds of metrics: output metrics,which measure results,and input metrics,which measure efforts going into developing new products.

A Survey of 800 Executives Led Several Researchers to Suggest