Which of the following output reports is used in the evaluation phase of the strategic marketing process?
A)marketing plans that define goals
B)action memos that tell who is to do what
C)action memos that tell who is to do what by when
D)trend reports
E)corrective action memos

Question

Quizplus · Accepted Answer

The evaluation phase provides corrective action memos,triggered by comparing results with plans,often using the firm's marketing metrics and displayed in marketing dashboards.See the Output Report table.

Which of the Following Output Reports Is Used in the Evaluation