The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) __________, (3) find points of difference, and (4) position the product.

Question

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Selecting target markets is the next logical action to take after setting market and product goals. It helps in determining the specific customer groups that will benefit the most from the product and the most effective promotional techniques to use to reach them. Researching customers, identifying industry trends, developing the program's marketing mix, and estimating revenues, expenses, and profits come later in the planning process.

The Actions Taken During Market Product Focus and Goal Setting