Question 1

The information needed for the marketing program, Step 3 of the planning phase, includes: (1) __________ and (2) detailed plans to execute the marketing program.

Accepted Answer

The information needed for the marketing program includes detailed plans to execute the marketing program, which refers to the marketing mix actions. The other options such as positioning studies, market-product grids with targets, projected future sales, expenses, and profits, and market potential studies may provide additional information but are not necessarily required for Step 3 of the planning phase.

Question 2

The actions taken in the development of the marketing program, Step 3 of the planning phase, include: (1) develop the program's marketing mix actions and (2) __________.

Accepted Answer

The second action in Step 3 of the planning phase is to develop the program's marketing budget by estimating revenues, expenses, and profits. Therefore, the best choice is E. Choices A, B, C, and D are all related to Step 2: Conduct a Situation Analysis.

Question 3

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) develop schedules, and (4) __________.

Accepted Answer

The fourth action taken during the implementation phase is to execute the marketing program. This involves carrying out the planned marketing activities, such as advertising, sales promotions, and public relations, in order to reach the target audience and achieve the goals set out in the strategic plan.

Question 4

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) __________, (3) find points of difference, and (4) position the product.

Accepted Answer

Selecting target markets is the next logical action to take after setting market and product goals. It helps in determining the specific customer groups that will benefit the most from the product and the most effective promotional techniques to use to reach them. Researching customers, identifying industry trends, developing the program's marketing mix, and estimating revenues, expenses, and profits come later in the planning process.

Question 5

The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: (1) __________, (2) market-product grids with targets, and (3) perceptual maps and positioning statements.

Accepted Answer

Market potential studies provide information on the size and growth potential of a market, which is essential for setting market product focus and goals.

Question 6

The actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends, (2) __________, (3) assess own company, and (4) research customers.

Accepted Answer

In a SWOT analysis, analyzing competitors is crucial to understanding the external threats and opportunities, which complements assessing one's own company and researching customers.

Question 7

The actions taken during the implementation phase of the strategic marketing process include: (1) __________, (2) design the marketing organization, (3) develop schedules, and (4) execute the marketing program.

Accepted Answer

During the implementation phase, obtaining resources is crucial to ensure that the marketing plan can be executed effectively.

Question 8

Which of the following information is used in the implementation phase of the strategic marketing process?

Accepted Answer

The answer of Which of the following information is used...

Question 9

The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: (1) market potential studies, (2) market-product grids with targets, and (3) __________.

Accepted Answer

The answer of The information needed in market product focus...

Question 10

The information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes: (1) trends for industry and competitors and (2) __________.

Accepted Answer

The second piece of information needed in a situation analysis or Step 1 of the planning phase is to project future sales, expenses, and profits based on the industry and competitor trends identified in the first piece of information. This helps assess the potential opportunities and challenges in the market and informs the development of a strategic plan. Market potential studies, positioning studies, market-product grids, and marketing mix actions are all components of later steps in the planning phase and are not directly tied to the information needed in Step 1.

Question 11

The actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends, (2) analyze competitors, (3) assess own company, and (4) __________.

Accepted Answer

Researching customers is a key part of understanding the external environment in a SWOT analysis, which helps in identifying opportunities and threats.

Question 12

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) __________, and (4) execute the marketing program.

Accepted Answer

Developing schedules is a key action in the implementation phase to ensure that marketing activities are carried out in a timely and organized manner.

Question 13

The information needed for the marketing program, Step 3 of the planning phase, includes: (1) marketing mix actions and (2) __________.

Accepted Answer

The answer of The information needed for the marketing program,...

Question 14

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) select target markets, (3) find points of difference, and (4) __________.

Accepted Answer

Positioning the product is a key action in the market product focus and goal setting step, as it involves defining how the product will be perceived in the target market relative to competitors.

Question 15

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) select target markets, (3) __________, and (4) position the product.

Accepted Answer

Finding points of difference is crucial in distinguishing a product from its competitors, which is an essential part of setting goals and positioning the product in the market.

Question 16

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) __________, (3) develop schedules, and (4) execute the marketing program.

Accepted Answer

Designing the marketing organization is a key action in the implementation phase to ensure that the structure and roles are aligned with the strategic marketing plan.

Question 17

Which of the following information is used in the implementation phase of the strategic marketing process?

Accepted Answer

Marketing research reports are used in the implementation phase to guide decision-making and ensure that strategies are based on current market data and insights.

Question 18

Which of the following information is used in the implementation phase of the strategic marketing process?

Accepted Answer

The answer of Which of the following information is used...

Question 19

The information needed for the implementation phase of the strategic marketing process includes: (1) __________, (2) organizational charts, and (3) marketing research reports.

Accepted Answer

A time-based agenda and an action item list are needed to implement the marketing program.

Question 20

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) __________, (2) select target markets, (3) find points of difference, and (4) position the product.

Accepted Answer

Setting market and product goals is a key action in the market product focus and goal setting step, as it helps define what the organization aims to achieve with its products in the target market.

Quiz 22: Pulling It All Together: the Strategic Marketing Process

The information needed for the marketing program, Step 3 of the planning phase, includes: (1) __________ and (2) detailed plans to execute the marketing program.

The actions taken in the development of the marketing program, Step 3 of the planning phase, include: (1) develop the program's marketing mix actions and (2) __________.

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) develop schedules, and (4) __________.

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) __________, (3) find points of difference, and (4) position the product.

The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: (1) __________, (2) market-product grids with targets, and (3) perceptual maps and positioning statements.

The actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends, (2) __________, (3) assess own company, and (4) research customers.

The actions taken during the implementation phase of the strategic marketing process include: (1) __________, (2) design the marketing organization, (3) develop schedules, and (4) execute the marketing program.

Which of the following information is used in the implementation phase of the strategic marketing process?

The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: (1) market potential studies, (2) market-product grids with targets, and (3) __________.

The information needed in a situation (SWOT) analysis or Step 1 of the planning phase includes: (1) trends for industry and competitors and (2) __________.

The actions taken in a situation (SWOT) analysis or Step 1 of the planning phase include: (1) identify industry trends, (2) analyze competitors, (3) assess own company, and (4) __________.

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) __________, and (4) execute the marketing program.

The information needed for the marketing program, Step 3 of the planning phase, includes: (1) marketing mix actions and (2) __________.

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) select target markets, (3) find points of difference, and (4) __________.

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) select target markets, (3) __________, and (4) position the product.

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) __________, (3) develop schedules, and (4) execute the marketing program.

Which of the following information is used in the implementation phase of the strategic marketing process?

Which of the following information is used in the implementation phase of the strategic marketing process?

The information needed for the implementation phase of the strategic marketing process includes: (1) __________, (2) organizational charts, and (3) marketing research reports.

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) __________, (2) select target markets, (3) find points of difference, and (4) position the product.