The Actions Taken During Market Product Focus and Goal Setting

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) select target markets, (3) find points of difference, and (4) __________.

A) identify industry trends
B) research customers
C) develop the program's marketing mix
D) develop the budget by estimating revenues, expenses, and profits
E) position the product