The Actions Taken During Market Product Focus and Goal Setting

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals, (2) select target markets, (3) __________, and (4) position the product.

A) find points of difference
B) identify industry trends
C) research customers
D) develop the program's marketing mix
E) develop the budget by estimating revenues, expenses, and profits