The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: (1) __________, (2) market-product grids with targets, and (3) perceptual maps and positioning statements.
A) market potential studies
B) trends for industry and competitors
C) marketing mix actions
D) detailed plans to execute the marketing program
E) projected future sales, expenses, and profits
Correct Answer:
Verified
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