There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, market specialization, product specialization, __________, and full coverage.

Question

Quizplus · Accepted Answer

The other four options are already mentioned in the question stem, so the best choice to complete the list of alternative marketing strategies is E, selective specialization. This strategy involves targeting a specific market segment with a specific product or product line. It allows companies to focus their resources on a particular niche, which can result in greater efficiency and increased customer satisfaction.

There Are Five Alternative Marketing Strategies That Can Be Identified