There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, __________, product specialization, selective specialization, and full coverage.

Question

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Market-product concentration focuses on a single product or service for a particular market segment, product specialization focuses on multiple products for a specific market segment, selective specialization focuses on a specific product for multiple market segments, and full coverage targets all market segments with all available products. Market specialization, on the other hand, focuses on a single market segment with all available products. This strategy allows the company to become a specialist in meeting the specific needs of a particular market segment, leading to better customer satisfaction and greater profitability.

There Are Five Alternative Marketing Strategies That Can Be Identified