In marketspace, buzz refers to
A)instant messaging.
B)twittering or tweeting.
C)word-of-mouth behavior.
D)firm-based viral marketing.
E)negative online ads.

Question

Quizplus · Accepted Answer

Buzz in marketspace refers to word-of-mouth behavior, where consumers share their positive or negative experiences with a product or service through social networks, blogs, or other online platforms. It can be a powerful tool for building brand reputation and generating sales. However, firms have limited control over buzz, and negative buzz can also harm the brand's image.

In Marketspace, Buzz Refers to