Cross-channel consumers who shop offline but buy online engage in ____________, which is the practice of examining products in a store and then buying them online for a cheaper price.
A)multichannel retailing
B)multichannel searching
C)intertype retailing
D)showrooming
E)intratype retailing

Question

Quizplus · Accepted Answer

Showrooming is the practice of examining products in a physical store but purchasing them online for a better price. This is a common behavior among cross-channel consumers who shop offline but ultimately choose to buy online.

Cross-Channel Consumers Who Shop Offline but Buy Online Engage in ____________