Cross-channel consumers who are motivated by price, avoiding shipping costs, immediate possession of a product, and easier returns are considered
A)multichannel searchers.
B)webroomers.
C)showrooming shoppers.
D)alternate shoppers.
E)to be challenging for multichannel retailers.

Question

Quizplus · Accepted Answer

The described characteristics match those of webroomers, who use online channels to research products and then purchase them in-store to avoid shipping costs, immediately possess the item, and facilitate returns if necessary. They focus on finding the best deal, which suggests price sensitivity, and they demonstrate a preference for a seamless, integrated purchasing experience across channels. This consumer behavior can present challenges for multichannel retailers who must adapt their strategies to accommodate these preferences.

Cross-Channel Consumers Who Are Motivated by Price, Avoiding Shipping Costs