Which of the following statements about transactional websites is not true?
A)Transactional websites are most common among store and catalog retailers and direct selling companies.
B)Transactional websites can create channel conflict.
C)Transactional websites may cannibalize sales from stores, catalogs, and sales representatives.
D)Transactional websites often engage visitors with interactive experiences that involve games, contests, and quizzes.
E)Transactional websites are used less frequently by manufacturers of consumer products.

Question

Quizplus · Accepted Answer

Transactional websites typically engage visitors with interactive experiences such as product demos, configurators, and personalized recommendations. However, they usually do not involve games, contests, and quizzes. Therefore, statement D is not true.

Which of the Following Statements About Transactional Websites Is Not