A recurring issue for manufacturers with transactional websites is the threat of __________________ and the potential harm to trade relationships with their retailing intermediaries.
A)channel conflict
B)channel clash
C)channel chaos
D)channel divergence
E)channel discord

Question

Quizplus · Accepted Answer

Channel conflict refers to a situation where manufacturers and their retailing intermediaries (such as distributors, wholesalers, and retailers) compete for the same customers. This can lead to disagreements and harm trade relationships, as well as undermine pricing and distribution strategies. Therefore, manufacturers need to manage channel conflict by adopting appropriate communication, coordination, and cooperation mechanisms that align the interests of all parties involved in the channel.

A Recurring Issue for Manufacturers with Transactional Websites Is the Threat