Retailers and direct selling firms have found that their websites, while ___________ from stores, catalogs, and sales representatives, attract new customers and influence sales.
A)also increasing sales volume
B)increasing stickiness
C)cannibalizing sales volume
D)creating unauthorized sales
E)creating excessive product returns

Question

Quizplus · Accepted Answer

Websites can sometimes lead to cannibalization, where sales from physical stores or other channels are reduced as customers shift to purchasing online.

Retailers and Direct Selling Firms Have Found That Their Websites