Which of the following statements about promotional websites is not true?
A)Promotional websites can be used to support a company's traditional marketing channel.
B)Promotional websites provide information on how items can be used and where they can be purchased.
C)Promotional websites are effective in generating interest in and trial of a company's products.
D)Promotional websites can cannibalize sales.
E)Promotional websites advertise and promote a company's products and services.

Question

Quizplus · Accepted Answer

Promotional websites can generate interest and trial, provide information on products and promote a company. However, they do not cannibalize sales as they are a part of a company's marketing mix and work in conjunction with other marketing channels.

Which of the Following Statements About Promotional Websites Is Not