DuPont assigned chemists, sales and marketing executives, and regulatory specialists to create an herbicide for corn growers that recorded sales of $57 million in its first year. This type of sales approach is referred to as

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The sales approach described in the scenario involves a team of chemists, sales and marketing executives, and regulatory specialists working together to create and market a new herbicide product. This approach is known as team selling, where a group of individuals from different functional areas work collaboratively to identify customer needs, develop solutions, and promote products to customers.

DuPont Assigned Chemists, Sales and Marketing Executives, and Regulatory Specialists