Mark wanted to make some extra money, so he went door-to-door in his neighborhood asking residents if they had any small jobs that they could hire him to perform. Mark had no idea of whether anyone had any jobs for him, so he picked the houses randomly and knocked on the doors to see if anyone was home and perhaps interested in his services. In terms of the personal selling process, Mark was engaged in __________ when he knocked on a prospective customer's door.

Question

Quizplus · Accepted Answer

Cold canvassing involves making unsolicited visits or calls to potential customers without any prior knowledge of their interest in the product or service being offered. Mark's door-to-door visits fit this description.

Mark Wanted to Make Some Extra Money, So He Went