The ________________ format assumes that given the appropriate stimulus by a salesperson, the prospect will buy. With this format the salesperson tries one appeal after another, hoping to hit the right button.

Question

Quizplus · Accepted Answer

The stimulus-response presentation format is based on the idea that the right stimulus will lead to the desired response, which in this case is a purchase. The salesperson uses various appeals to find the one that triggers the buying decision.

The ________________ Format Assumes That Given the Appropriate Stimulus by a Salesperson