Selling objectives can be __________ and focus on dollar or unit sales volume, number of new customers added, and profit. Alternatively, they can be __________ and emphasize the number of sales calls and selling expenses.

Question

Quizplus · Accepted Answer

The two types of selling objectives described in the question are output-related objectives, which focus on measurable outcomes such as sales volume and new customers, and input-related objectives, which focus on the activities of the sales team such as sales calls and expenses. Therefore, the best choice is B - output-related objectives; input-related objectives. The other answer choices do not accurately reflect the types of objectives described in the question.

Selling Objectives Can Be __________ and Focus on Dollar or Unit