Social media can be classified based on: (1) __________ and (2) __________.
A) web browsers; apps
B) user-generated content (UGC) ; marketer-generated content (MGC)
C) blogs; wikis
D) textual; visual
E) media richness; self-disclosure
Correct Answer:
Verified
Q12: User-generated content (UGC) refers to
A) content found
Q27: Online content that shows a significant degree
Q32: In classifying social media, media richness is
Q34: As the content of a marketing website
Q34: In what way are traditional and social
Q37: In classifying social media, self-disclosure is
A) the
Q39: Online content that is published on a
Q40: All of the following statements about user-generated
Q41: All of the following are true about
Q42: Brand managers can strategically use Twitter to
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