Brand managers can strategically use Twitter to do all of the following except
A)respond to user criticisms about a brand through "re-tweets" to develop more satisfied customers.
B)generate brand buzz by developing an official Twitter profile.
C)tweet on topics that provide information of value to their customers.
D)operate promotions in real time.
E)use paid ads and sponsored stories to generate new customers for its advertisers.

Question

Quizplus · Accepted Answer

Using paid ads and sponsored stories is a function of Twitter's advertising platform and is not something that can be done strategically by brand managers themselves. Only Twitter's ad platform can generate new customers for its advertisers through paid ads and sponsored stories. Therefore, this option is not available for brand managers to use strategically on Twitter.

Brand Managers Can Strategically Use Twitter to Do All of the Following