If a brand manager wanted to use LinkedIn to promote his or her brand, the best option would be
A)through business-to-business image building and networking with industry-related groups.
B)to monitor profiles for negative mentions of the brand.
C)to create a profile for the brand.
D)to try to accumulate online "followers" for the business.
E)to buy ad space on the LinkedIn website.

Question

Quizplus · Accepted Answer

LinkedIn is primarily a platform for business-to-business networking and image building. Therefore, the best option for a brand manager would be to use LinkedIn for business-to-business image building and networking with industry-related groups. This will help the brand gain visibility and credibility among potential customers and partners in the industry. Creating a profile for the brand may also be helpful, but it's important to engage with other users and groups on the platform in order to maximize its potential. Monitoring profiles for negative mentions of the brand is important, but it should be part of a broader strategy that focuses on building a positive brand image online. Trying to accumulate online "followers" for the business may be useful, but it's important to do so in a targeted and strategic way, rather than simply trying to amass a large number of followers without any clear purpose or strategy. Finally, buying ad space on the LinkedIn website may be an effective way to reach a targeted audience, but it can be expensive and may not be the best first step for a brand manager looking to establish a presence on the platform.

If a Brand Manager Wanted to Use LinkedIn to Promote