The three guidelines on marketing and promoting a brand using YouTube are: (1) exploit visual aspects of your message, perhaps sacrificing product messages to tell a more entertaining story; (2) create a branded channel rich in keywords to improve the odds of the video showing up in user searches; and (3) __________.
A)use an expert to inform the audience about product features and benefits
B)tie the product to a current political or news event
C)target viewers by using YouTube's insights and analytics research to reveal the number of views, the number of visits to your website, and what keywords are driving user visits
D)include humorous content to attract as many viewers as possible
E)limit the video to one minute or less, the same as a TV or radio ad time limit

Question

Quizplus · Accepted Answer

By targeting viewers using YouTube's insights and analytics research, the brand can understand its audience better and tailor its marketing and promotion strategies to improve its reach and engagement. It can track the number of views, visits to the website, and insights into what drives user visits. This information can help the brand improve its marketing efforts and drive more traffic towards its YouTube channel.

The Three Guidelines on Marketing and Promoting a Brand Using