In using social media, a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing: (1) the number of users or unique visitors to the website and (2) __________.
A)the characteristics of these visitors
B)the availability of a social network to run apps
C)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
D)the ability of the social network to pull controversial content
E)the site's ability to present the results of keyword searches to improve the odds of a firm's products showing up in user searches

Question

Quizplus · Accepted Answer

The characteristics of the visitors are important to consider because they help the brand manager ensure that the social network they choose aligns with their target audience and the brand's messaging. The number of users or unique visitors is important but is only one factor to consider.

In Using Social Media, a Brand Manager Tries to Select