The percentage of recipients who have clicked on a link on the page to visit a specific site is the
A)fan follow-through percentage.
B)click-through rate.
C)pass-through rate.
D)recipient rate.
E)website click rate.

Question

Quizplus · Accepted Answer

The term "click-through rate" is commonly used in digital marketing to measure the rate at which users click on a specific link or call to action on a webpage, email, or advertisement.

The Percentage of Recipients Who Have Clicked on a Link