In terms of performance measures important to marketing managers, unique visitors are
A)the total number of pages fans visit on any of a brand's social media sites in a given time period.
B)the total number of Facebook page views in one day.
C)the total number of product website views on YouTube.
D)visitors who post unique comments on a product's Facebook page.
E)the total number of unique visitors to a Facebook page in a given time period.

Question

Quizplus · Accepted Answer

Unique visitors to a Facebook page are important to marketing managers as it indicates the number of individuals who have visited the page at least once, giving an indication of brand awareness and potential reach through social media. Option A and D pertain to engagement metrics rather than unique visitors. Option B and C pertain to Facebook and YouTube page views, respectively, and may not necessarily reflect the number of unique visitors.

In Terms of Performance Measures Important to Marketing Managers, Unique