The interaction rate is
A)the total number of people who are fans of the post divided by the total number of people in the target demographic.
B)the number of people who "like" a post.
C)the number of people who read a post on a page divided by the total number of people seeing the post.
D)the number of people who connect with a post divided by the total number of people seeing the post.
E)the number of people who visit the product website and click on at least one link.

Question

Quizplus · Accepted Answer

The interaction rate refers to the number of people who engage (like, share, comment, etc.) with a post divided by the total number of people who see the post. Therefore, option D, which mentions connecting with a post and the total number of people seeing the post, is the best choice. Options A, B, and E do not accurately capture the definition of interaction rate. While option C could seem valid, it only refers to the number of people who read the post, not those who engage with it.

The Interaction Rate Is