The performance measure of average page views per visitor is the number of
A)visitors who land on a brand's Facebook page divided by the number who arrive by clicking on a Google ad.
B)visitors to a brand's website.
C)visitors who view pages and comment in a given time period.
D)page views divided by visitors in a given time period.
E)total visitors to a website divided by those who click on a link.

Question

Quizplus · Accepted Answer

The performance measure of average page views per visitor is calculated by dividing the total number of page views by the number of visitors in a given time period. Option D correctly represents this calculation. Option A represents the ratio of visitors who land on a brand's Facebook page to those who arrive by clicking on a Google ad, which is not related to the performance measure of page views per visitor. Option B represents the total number of visitors to a brand's website, which is not the same as the performance measure of page views per visitor. Option C represents visitors who view pages and comment in a given time period, which is not the same as the performance measure of page views per visitor. Option E represents the ratio of total visitors to a website to those who click on a link, which is not related to the performance measure of page views per visitor.

The Performance Measure of Average Page Views Per Visitor Is