As a performance measure, share of voice is
A)the number of comments users are making on a product or a brand.
B)the percentage of comments users are making on the unique videos posted about a product or brand.
C)the brand's percentage of all the online social media chatter related to a product category or topic.
D)the number of users tweeting about a brand or product.
E)the number of users chatting online about a brand or product.

Question

Quizplus · Accepted Answer

Share of voice is a measure of a brand's percentage of all the online social media chatter related to a specific product category or topic. It helps to identify a brand's visibility and reputation on social media platforms. Options A, B, D, and E do not provide a comprehensive measure of a brand's share of voice.

As a Performance Measure, Share of Voice Is