For marketers, the primary objective of coupons is to

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The primary objective of coupons is to stimulate demand or encourage trial. Coupons are mainly used as sales promotions to incentivize customers to try a new product or to keep buying an existing one. By offering discounts, free samples, or other benefits, coupons encourage customers to purchase a product they might not have otherwise considered or to buy a familiar one more frequently. While coupons may have secondary effects like encouraging brand loyalty or minimizing brand-switching, their primary purpose is to increase sales volumes and boost revenue.

For Marketers, the Primary Objective of Coupons Is to