A printed or an e-mailed announcement that is sent to members of the business press from German pharmaceutical giant Bayer stating that it is looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?

Question

Quizplus · Accepted Answer

The given scenario represents a news release which is a written or electronic communication sent to members of the media to announce newsworthy events or developments. In this case, Bayer is announcing that it is looking for a buyer for its household insecticide business as part of its restructuring program.

A Printed or an E-Mailed Announcement That Is Sent to Members