Integrated Marketing Communications Is the Concept of Designing Marketing Communications

Integrated marketing communications is the concept of designing marketing communications programs that coordinate all promotional activities-advertising, personal selling, sales promotion, public relations, and direct marketing-to provide

A) retailers with cooperative media buys.
B) a consistent message across all audiences.
C) the firm with a feedback loop.
D) a marketing matrix.
E) a media mix useful to all types of companies.