In a Feedback Loop, Response Refers to

In a feedback loop, response refers to

A) the number of times a consumer must hear a message before it can be accurately decoded.
B) the impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process.
C) the positive or negative feedback that a consumer expresses immediately after exposure to a company's message.
D) the impact, either positive or negative, that occurs when one consumer interprets a firm's message through word of mouth to another potential consumer using his or her own words.
E) the length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.