Which promotional mix alternative has the advantage of allowing the seller to see and/or hear the potential buyer's reaction to the message?
A) advertising
B) personal selling
C) public relations
D) sales promotion
E) publicity
Correct Answer:
Verified
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Q111: Press conferences and image management are tools
Q112: Public relations refers to
A) a seller-directed flow
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Q120: Research indicates that publicity followed by advertising
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