All of the following are tools used by a firm's public relations department except
A) annual reports.
B) pretesting.
C) lobbying efforts.
D) press conferences.
E) image management.
Correct Answer:
Verified
Q90: Wasted coverage can be reduced by which
Q102: Which of the following is a strength
Q102: A form of communication management that seeks
Q104: Which of the following is a weakness
Q109: A nonpersonal, indirectly paid presentation of an
Q112: Public relations refers to
A) a seller-directed flow
Q112: Which promotional mix alternative has the advantage
Q114: Businesses vary as to the amount of
Q122: All of the following are examples of
Q137: Direct marketing refers to
A) individualized communications programs
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