Which of the following weaknesses is associated with sales promotions?

Question

Quizplus · Accepted Answer

Sales promotions can lose their effectiveness when used continuously, as consumers may become immune to the offers and associated brand messaging. The other choices are not weaknesses typically associated with sales promotions: 
A) High absolute costs can be a weakness of advertising or other marketing tactics that require extensive media buy-ins or production expenses. 
B) Messages differing between sales promotion tools can be managed through consistent messaging and branding efforts.
C) Difficulty getting media cooperation is not necessarily a weakness of sales promotions, as they do not always require media buy-ins or advertising placement.
D) Promotion wars may be a weakness of certain industries or competitive environments, but not necessarily a consequence of sales promotions themselves.

Which of the Following Weaknesses Is Associated with Sales Promotions