Like personal selling, __________ has the advantage of being customized to match the needs of specific target markets. Messages can be developed and adapted quickly to facilitate one-to-one relationships with customers.

Question

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Direct marketing allows for personalized messages and targeted communication to specific customers, similar to personal selling. Advertising, sales promotions, publicity, and public service announcements may not offer the same level of customization and personalization.

Like Personal Selling, __________ Has the Advantage of Being Customized