All of the following factors are used to balance the use of the promotional mix elements except

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The different departments responsible for implementing the sales promotion strategy and tactics are not typically used to balance the use of the promotional mix elements. The other factors mentioned (channel of distribution, product's life cycle, decision stage of the buyer, and characteristics of the product) are commonly considered when determining the appropriate balance of advertising, sales promotion, personal selling, and other promotional mix elements.

All of the Following Factors Are Used to Balance the Use