All of the Following Guidelines Help Ensure the Success of Mobile

All of the following guidelines help ensure the success of mobile marketing except

A) campaign should match product characteristics to the needs, preferences, and lifestyles of the customer/consumer.
B) communications should facilitate multitasking.
C) create a mobile-ready app that is flashy and fun.
D) mobile apps should help shoppers make price comparisons.
E) communication must use extensive text and images to explain the purpose and value of the brand.