Pharmaceutical companies now spend more than $3.8 billion annually on __________ prescription drug advertising to complement traditional personal selling and free samples directed only at doctors.

Question

Quizplus · Accepted Answer

The phrase "direct-to-consumer" best fits the blank in the sentence, as it refers to advertising aimed directly at the end user of the product (in this case, the patient), rather than at the healthcare professional who may prescribe it. This type of advertising has become increasingly common in recent years, and has been subject to criticism for potentially promoting unnecessary or inappropriate use of prescription drugs.

Pharmaceutical Companies Now Spend More Than $3